The Cove Sports Recovery
Rebranding and scaling
The Cove: Premier sports recovery and injury prevention center for all, in West Vancouver.
Brand strategy & design
Digital marketing
Web design
Content creation
Nick reached out to us with a simple brief - Maximise sales, whatever it takes.
Over three months, that's exactly what we did. The Cove's brand was revitalised to speak to their target customers, the website was updated and storytelling marketing that turned heads was executed.
The end result - We 3x'd the number of paying members.
Our first task was to help position The Cove as the premium destination for Sports Recovery in West Vancouver. We conducted market research to help define their target customer: everyday folk in need of recharge to feel ready to take on the day.
Strategy and positioning
We crafted a personalised and complete digital marketing strategy for The Cove, enhancing their unique position in the market. Using storytelling techniques, we launched paid ads that spotlighted customer experiences with The Cove.
Storytelling marketing
With a newly defined brand strategy, we worked with the Cove to update their existing e-commerce website. We re-hauled their landing and service pages, making drastic changes to improve user experiences.
A total website makeover
from 60th in Google Search results
6
th
Instagram followers in 3 months
52
%
+402% reached
+74% engaged
3x Membership and 10-Pack purchases in 3 months
Founder, The Cove Sports Recovery
Nick Fadden
...The best part has been the amount of time I’ve been able to save by having Fable take the reins on managing the project and marketing...
